"Low information voters" entered our language in the run up to the 1996 Presidential election between incumbent Bill Clinton and challenger Senator Bob Dole. The media ran interviews of regular people, the most famous was a soccer mom who supported Bill Clinton saying "I don't trust him, but I think he's the better man for the job". Hence, "The soccer mom vote".
Assuming 2026 US population of 342 million:
- ~54 million people have an IQ of 85 or less
- ~233 million 85-115
- ~54 million with an IQ of 115 and above
According to Wikipedia, the US military will not accept or induct anyone below 83 IQ as they cannot be trained to successfully perform any job in the military.
The only requirements to vote are US citizenship and non-felon status.
All I know about the voting population is that ~160 million voted in 2024's Presidential election.
I spewed all that intro as groundwork for the idea that campaign messaging needs to cover 3 IQ ranges.
Another idea is that the groups each have strengths and weaknesses:
- The 85 or less group will not respond to abstract concepts and will not understand academic language, but will respond strongly to verbal and visual appeals to justice and fairness regardless of truthfulness.
- The 85-115 group can handle most abstract and advanced language, is suspicious of emotionalism but not likely to be knowledgeable of major issues.
- The 115+ group ignores appeals to emotionalism and switches off any dubious claims. Will not pay attention to logically unsupported positions.
